No one can deny that Facebook is not only a great social platform that has changed how we interact in our personal lives, by enabling applications and games to be truly engaging and collaborative in new ways. And with access to the activity stream, applications are given a powerful viral marketing mechanism that radically lowers the cost of adoption. In addition, Facebook has ridden the wave of radically reduced cost models for software hosting and Web 2.0 user experience by leveraging the web standards and innovations in the cloud such as Amazon Web Services and Google App Engine.
It’s tempting to say that all companies need to do is bolt on a new “corporate Facebook” offering to make them current to users. But this ignores the challenges that enterprises face: huge challenges like security, governance, application integration and privacy. And it ignores that these solutions need to scale beyond small work groups to cut across a company’s entire ecosystem, including employees, customers, partners, vendors and the social web. But most of all, it ignores the fact that the way people are doing work is changing and they need new, fundamentally different customized tools to support them.
Taking concepts like the activity stream, microblogging, groups tagging and sharing, My Sites have has met the problem head on, by taking the most popular aspects of consumer social networking and combined them with traditional enterprise collaboration and controls to make a powerful tool to get work done.
What some corporates, particularly large ones, miss out by ignoring My Sites is the ability to ignite the next wave of innovation from its employees.
It’s not what you expected employee 34323 to complete last week which is important, but what you did not expect him to complete that is just as important.
The My Sites functions are designed to meet the needs of IT, who will be able to control the distribution, content, as well as empower the user to feel the Facebook experience.
· 75% have SharePoint · 3% have Notes Connections · 14% have other
Intranet 2.0 Global Survey
· 42% have intranet blogs (10% enterprise deployment); 10% have no plans or interest · 47% have intranet wikis (16% enterprise deployment); 10% have no plans or interest · 23% have intranet podcasts (5% enterprise deployment); 29% have no plans or interest · 15% have intranet social networking (5% enterprise use); 21% have no plans or interest · 20% have intranet content tagging (9% enterprise use); 23% have no plans or interest · 35% have intranet RSS (12% enterprise use); 11% have no plans or interest · 15% have intranet social networking (5% enterprise use); 21% have no plans or interest · 48% have intranet discussion forums (19% enterprise use); 9% have no plans or interest · 49% have intranet instant messaging (29% enterprise use); 18% have no plans or interest · 7% have intranet mashups (4% enterprise use); 43% have no plans or interest · 47% of organizations using SharePoint for Intranet 2.0 tools
Intranet ROI – cost savings attributed to IKEA intranet
· Paper cost savings = $192,000 · Streamlining processes / Self-serve travel process saves $4,590 · Modernizing communication technologies video conf to WebEx = $90,000 · Self-service hr = $219,000
Con Edison intranet survey
· 3054 completed surveys (55% management; 45% union) · 90% say company communications are somewhat or very helpful/informative · Preferred communications channels are: 1. email 2. intranet 3. elevator screens 4. hard copy (print) · 54% have seen CE eye (employee video channel; employee stories are most popular) · Most popular video: “To Catch a Thief in Brooklyn!” (documenting how a Con Edison nabbed a cable thief in a Brooklyn sewer – including a physical wrestle, chase & scuffle!)
How a company treats its employees is tantamount in influencing the level of trust amongst its customers.
When you think of good and responsible companies how important is each of the following factors to the overall reputation of the company? (4475 people – 25-64 years of age)
· Offers high quality products & services – 94% · Is a company that treats its employees well – 93%
5 Trends for Intranet Innovation: · Attention Management – separating signal from noise · Openess – cultivating transparency, sharing, and flatness · Networks of Knowledge – graphing known and unknown connections · Ecosystem Efficiency – orienting around business processes · Back is the New Front (Office) – data and infrastructure drives innovation
Google is launching an open source web browser to compete with Explorer and Firefox.
The browser is designed to be lightweight and fast, and to cope with the next generation of web applications that rely on graphics and multimedia. Called Chrome, it will launch as a beta for Windows machines in 100 countries, with Mac and Linux versions to come.
I suppose Google is playing the Microsoft game of integrating this with its other suite of web apps, such as Documents, Picasa and Maps which offer functionality that is beginning to replace offline software.
SharePoint Community Kit Version 2.0, now includes better blogging, wiki, and AJAX development features (details here.) Microsoft also has an internal effort to build and adopt more social computing tools, including a wiki-style resource for information on the SharePoint platform.